A Significant Year Marked by Milestones

March 27th, 2012 by Srini

February marked our 12th anniversary. It was the end of a busy year filled with several milestones of which we are proud and grateful. Anniversaries are an excellent opportunity to take a look back and appreciate the good fortune and recognize the hard work that goes into any notable accomplishment.

Among our milestones in the last 12 months were the launch of an entirely new product line, expanding to a new geography, and securing a significant, position-securing contract.

Early in 2011, our focus was on the launch of the Allegro Research on Demand product line, which is a family of cloud-based clinical trial management systems. The first product to be released was Allegro CTMS@Site. Our goal was to begin supporting the often overlooked, smaller research sites, such as physician practices and community hospitals that participate in industry-sponsored clinical trials.

To support the launch of Allegro CTMS@Site, we expanded quickly, adding 13 new employees in 2011 and bringing the total employee count to 51 in the U.S. In the our new India office, which was also established within the last year, the team quickly grew to nine members.

As if launching a new product and overseas office were not enough, we continued throughout this time to focus on our flagship product, OnCore, and support the growing customer community that relies on this system every day. OnCore users utilize the system to manage large clinical research operations at universities, cancer centers, and children’s hospitals around the country.

Welcoming Yale to the OnCore community in May was certainly a defining moment for us. As a large and powerful clinical and translational science institute, Yale’s selection of the OnCore system to support their campus-wide clinical research operations was both an honor and a vote of confidence that solidified our emerging leadership position within the academic health center market.

Reflecting on the past year, we can say we hit all the milestones we set for ourselves and for this we are extremely grateful. In order to have the same sort of success for our next anniversary it will be a matter of maintaining efficient operations, continuing to grow the customer community, and finding the right people to add to Team Forte.

Hiring for the Long Term

February 10th, 2012 by Forte Research Customer Experience Services

I remember my first look at Forte Research Systems, Inc. I had found out about the company through a friend who works here and I wound up coming in for an interview. This was an experience! The interview was a grueling, four-hour-long process during which I was grilled for an hour by half-a-dozen people and then for another hour by the remaining team members of the company. The day was topped off with another meeting with just Srini and Tony. During these interviews I answered some pretty tough questions that did a pretty thorough job of teasing out my motivations, background, and, yes, even weaknesses.

Here at Forte we understand that we have a fairly unique approach to interviewing potential new team members. Most of us enjoy sharing our stories about “running the gauntlet” of the Forte interview process. Until just a couple of years ago, applicants who were selected for face-to-face interviews met with just about every team member in the company prior to being offered a position. The process inevitably takes up the better part of an afternoon and may include return visits in order to meet with everyone required.

There is some really good reasoning behind this strategy. It gives the hiring team a chance to get to know the interviewee. We ask ourselves, “Is this a person I can visualize sitting next to every day for the next several years, and beyond?” It also gives the applicants a chance to get a feel for our culture and decide if they would be a good fit. Many have commented positively about the way we interact with each other during the interview. Read More…

Portable Hugs. How Hostess® could have been a Brand of the Future

January 20th, 2012 by Forte Research Customer Experience Services

The brand that brought us Twinkies, Ho Ho’s, and Ding Dongs is dead. Hostess Brands Inc. filed for Chapter 11 bankruptcy protection last week. For some, it didn’t come as a surprise. Last year, at this time, an article by Melanie Warner on CBSnews.com predicted trouble when the author questioned Hostess’ CEO, Craig Jung’s, decision to change the struggling company’s name from Interstate Bakeries to the “baggage-laden” name of Hostess Brands the previous November.

And here’s where Hostess Brands went wrong. Good brands are, by definition, NOT baggage laden. A brand is not a logo or a word, it is often described as the company’s personality or the way that customers feel about it. A good brand is what gets a company through rough patches and stays with it for the long haul. Read More…

Out of Site, Out of Mind

January 17th, 2012 by Tony

While sponsors and CROs have achieved benefits from the implementation of EDC systems, these systems have done little to improve operational efficiency for the sites.

Given that Electronic Data Capture (EDC) systems and their variants have been used by the pharmaceutical industry for nearly two decades, you might think that most, if not all, the kinks had been worked out. While it may be the case with the sponsors of clinical trials, the investigator sites continue to voice many of the same frustrations that have plagued them since the introduction of EDC. As Christine Pierre, CEO of the site network RXTrials and founder of Site Solutions Summit, said in the article “Sites+EDC=Pain” (July 8, 2010 issue of ClinPage), “We definitely as an industry need to embrace technology far more than we are, it’s just that the development of this particular technology has excluded the site’s perspective.”

While competition is generally a good thing, the fact that there are multiple vendors of EDC systems means that sites typically contend with several different systems. From the sponsor’s perspective, a site need only master the EDC system used for that sponsor’s clinical trial. From the perspective of a site conducting multiple trials for multiple sponsors, they need to learn and use several different systems at the same time. Although the representation of trial data in the back-end database is becoming standardized (thanks to the efforts of the Clinical Data Interchange Standards Consortium (CDISC) and its members), there is precious little commonality among the systems in terms of user interfaces for data entry. Read More…

The Culture Project

December 15th, 2011 by Srini

Preserving Corporate Culture Throughout Times of Growth and Evolution

We’ve more than tripled in size over the last six years. From welcoming our 18th team member in the fall of 2005 to bringing our U.S. team up to 51 members this month, we’ve had very healthy growth as a company. Plus, in the last year, we also opened our new office in Bangalore, India—now home to a team of eight. These are fantastic numbers and certainly reflect our tremendous fortune and success. But they can be extremely stressful on a Company’s cultural identity.

It became apparent that Tony and I, as the founders, were no longer going to be able to personally escort all new employees as they got to know the company and gained understanding of the values that guide the way that we do business every day here at Forte. Our culture is very different from other companies. How we treat our customers and our fellow team members, how we strive for excellence, how we honor the individual contributions made by each employee are probably the most important factors resulting in our nearly 100% customer retention rate for the entire history of our company. Read More…

Avoiding BULL — The Innovator’s Dilemma

December 2nd, 2011 by Srini

In his book, The Innovator’s Dilemma, Clayton Christensen points out an interesting phenomenon in the life story of many products, particularly technologically driven ones. In the typical product development cycle, the vendor makes incremental additions and enhancements in response to the market over time, gradually improving the product and adding features to meet the needs of their growing customer base. At some point, the initial customers’ needs are fully met, yet the developer begins adding more complex features in an attempt to attract more demanding customers who are willing to pay a price premium. In this scenario, there comes a time when the incremental additions begin to surpass the needs of the original customer base.

We certainly see this in our own industry of software for clinical research administration. Many of the vendors in this market put a lot of energy into expanding their product functionality to appeal to “bigger fish” in the marketplace. However, we have found that this approach winds up frustrating the original customers by introducing unnecessary complexity into the systems. The original, smaller customers are then faced with a bunch of B.U.L.L. (Bloated functionality, Unusable interface, Long implementation cycles, and a Low-adoption profile). Read More…

Come on. Focus.

November 18th, 2011 by Srini

You know what’s wrong with the clinical research informatics industry? Lack of imagination. Or, at least, lack of innovation. No one is taking time to actually try to solve real problems. Some days it seems as if today’s software companies are just looking at each other’s websites and updating their own in an attempt to claim that their solutions offer identical features and functionality as their competitors.

I can only imagine the amount of time and money they are wasting chasing down leads in diverse markets and writing innumerable responses to Requests for Proposals (RFPs), trying to sell their product as a solution to any and all problems. What a waste.

If our time in this market has done anything, it’s reinforced my deeply held faith in staying focused. Read More…

The Un-Corporate Giving Policy

November 4th, 2011 by Srini

Receiving awards, achieving success, and celebrating with terrific teammates makes a person think about how fortunate they are. Especially in the last two years, Forte has celebrated myriad successes both big and small. We continue to add terrific people to our team, we’ve been recognized two years in a row on the Inc. 500|5000 list, and our customers remain faithful and appreciative of the products we’ve developed. It was clear that it was time to formalize our corporate giving policy and start giving back to the community in an organized and structured way.

But a “Corporate Giving Policy” is almost by definition the opposite of what we hoped to achieve. While it’s fun to see our logo up at events and it would be nice to get a little more recognition for our contributions to the community, typical corporate sponsorship of events for the sake of some additional brand recognition is really not Forte’s style. Read More…

Reminiscing on Our “Worst” Year

October 12th, 2011 by Forte Research Customer Experience Services

Like many businesses across the country, we were looking at 2009 as being the worst year in the history of our company. And then…it was our best.

Pardon the understatement, but in 2009 the economy was bad. While reports after the fact now declare the recession officially ended in June of that year, for us, and for our customers, it was in full swing with the aftermath of the bailouts (aka the Emergency Economic Stabilization Act of 2008) from the previous winter still freshly emblazoned upon our memories and available credit drying up like watering holes in Texas. Many companies counted 2009 as their last. Read More…

Leave the Heavy Lifting to Us

August 23rd, 2011 by Tony

For over a decade now, we have continuously invested in the evolution of the OnCore product family. Because we strive with every hour of development time to make the system work for all OnCore customers, our software engineers devote their time to the product, not to racking up billable hours for a single customer’s one-off project. The rising tide lifts all boats as innovations and improvements are built into the software for the benefit of all.

That being said, don’t think that we haven’t been tempted to deliver large, customized solutions for our customers. Exciting side projects and tantalizing opportunities to leverage the OnCore data repository are omnipresent. But, we can’t get distracted and take valuable resources away from OnCore.

What we have provided are opportunities for the IT teams at organizations that use OnCore to start tackling their own side projects — today. They don’t need to wait for us to have the resources to develop something that may not have value for all of the OnCore centers at large. They don’t need to pay us to do the work for them. Instead, we’ve created a suite of APIs (Application Programming Interfaces) and Software Development Toolkits (SDKs) to put the tools into their hands so they can get started and work on timelines that are right for them.

With APIs, our customers can still leave the heavy lifting to us. The core day-to-day capture and management of data remains in the secure OnCore data repository. Meanwhile, our customers’ innovative IT teams can create mashups, send data to and from personal digital assistants, create web services, or work with any number of available technologies to meet the needs of their end users.

–Srini & Tony

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